Coursework 2 Report Dissertation Example | Topics and Well Written Essays - 1000 words

Coursework 2 Report - Dissertation Example This social media suit has certain tools which will assist them to enhance the Facebook pages, and it will also permit L’Oreal to evaluate the transactions of the salons who have taken the distributorship of L’Oreal. These salons can also launch dynamic videos on their Facebook page, register appointments, bookings, and information sharing on behalf of the company (Thomson â€Å"Is B2B Social Media Marketing behind B2C"). The company also supplied their distributors and suppliers with various educational resources to enhance their social marketing strategy, and as a token of motivation each distributors were also given an advertisement credit of $25. The company received strong response from around 21 million supply points around the world (â€Å"L’Oreal, Salon Campaign by Buddy Media"). They were also successful in reaching out to more than 6000 salons and approximately 1.7 million clients (â€Å"B2B and B2C Brands Discovered the Value of Social Media marketi ng in 2012"). Social Media Networking for B2C Segment L’Oreal is even more active on social media for its B2C segment because this is for attracting the retail customers. The social media marketing vice president of L’Oreal said in an interview that L’Oreal is a big company, with different product lines, so social media chosen for every product line is based on the nature of the product and target customers. In terms of social media resources, L’Oreal experiments with various channels such as Instagram, Pinterest and even Tumblr. However, the major channel for social media marketing is still Facebook and Twitter obviously because of its huge user base. Facebook is a partner with L’Oreal for its social media marketing. Twitter is however, still a guide of innovation, and brands like Maybelline are being promoted on Twitter. Georges Edouard Dias, the vice president of the digital business at L’Oreal, said in his interview in â€Å"Marketing W eek†, that in order to understand the needs and requirements of the customers, the company should have to reach out to their target customers through various means of communication (Handley â€Å"Q&A: Georges-Edouard Dias, L'Oreal†). He said that they get approximately 250,000 posts for their brands every day. The company also uses social media for cross selling in various countries like China. Beauty has been always regarded as a component of social conversation. YouTube plays a significant part in this context, where women get to see how the products are used or put on. The video content is being optimized regularly for this purpose. The company has also segregated the video division, which concentrates on social media marketing videos on YouTube (Edwards â€Å"L'Oreal Social Media Chief Rachel Weiss Tells Us Why She's Bored of Pinterest†). Work Cited â€Å"B2B and B2C Brands Discovered the Value of Social Media Marketing in 2012."  Brafton Editorial. Brafto n, Incorporated, 28 Dec 2012 Web. 5 June 2013. â€Å"L’Oreal, Salon Campaign by Buddy Media"  International Advertising Bureau UK. International Advertising Bureau, 23 Aug 2012. Web. 5 June 2013. Edwards, Jim. â€Å"L'Oreal Social M

Gas Chromatography Term Paper Example | Topics and Well Written Essays - 1750 words

Gas Chromatography - Term Paper Example It is also referred to as gas separator or aerograph. Gas chromatography is different from other forms of chromatography because the solutions are always in gas state as they travel through the column. Retention time occurs when different compounds separate in the column at different times. The gases have different eluting times due to the reactions between them and the column. The gases are now compared by their different retention times which give the gas chromatography the power to analyze the gases (Eli, pp. 217-220). Chromatography originated in 1903 by Mikhail Semenovich Tswett who was a Russian botanical scientist. He opened the way to gas chromatography. He used adsorbents like ethanol and calcium carbonate to elute carotenoids and chlorophylls this saw the use of the column chromatography. The foundation of the gas chromatography was later laid by the Nobel Prize winner John Porter Martin. In 1941, he used the liquid to liquid method and in 1944, paper chromatography which brought about gas chromatography. It later led to the formation of liquid-gas chromatography in 1950. This has led to the modern gas chromatography technique which is being used today as an important analytical technique in chemistry (Colin, pp. 161-165). The description of chemistry, physics and biology behind the gas chromatography technique can be explained ... This means it uses the inert gases like carbon dioxide, helium, nitrogen and argon. For one to choose the carrier gas, he or she needs to identify the type of detector to be used. It has a molecular sieve that sieves out impurities and water (Casimir, pp. 139-142). The injector port is a column in which the samples are passed in the instrument. The samples are not supposed to be very large and they are to be introduced in the column as in the state of vapor. Large sample injections can cause the band to broaden thus lose resolution. The most accurate and common method used is that of injecting samples via a rubber septum using the micro syringe. The injector is characterized by a heated chamber which has a glass liner where the sample is passed through the septum. When the injector is using the splitter mode, the carrier gas normally enters the chamber and leaves it by three outlets. Then the sample becomes vapor which leads to the formation of the mixture of carrier gas, vaporized solutes and solvents. A small amount of the mixture goes to the column leaving most of it to exit via the split outlets. Components can not enter the column due to the septum purge outlet in the instrument (Sawhney, pp.211-215). The column is divided in to two sections; capillary and packed. The capillary is further divided in to two whereby there is the support or wall coated open tubular (WCOT, SCOT). The wall coated has a liquid coated stationary phase while the support coated one has thin layer of a supportive material that absorbs the stationary phase. The most efficient type of capillary is the wall-coated capillary. The fused silica open tubular column is considered to be the best as it is a type of the WCOT.